E-commerce has truly taken the world of retail by storm. People now enjoy the convenience of shopping in the comfort of their own home through computers, tablets or smartphones. It is no longer mandatory to go through different stores; just a few clicks and the transaction is complete.
From new startup businesses to existing brick and mortar stores, many online shops are opening up every day. There is a multitude of tactics to make online stores stand out, but there is one that proves particularly useful – exceptional product imagery.
Lauren Freedman, president of The E-tailing Group, said during the Internet Retail Conference Exhibition (IRCE) in 2012, “Product information should start with strong imagery as part of the shopping experience.”
Online retailers attract potential buyers through compelling images of their products. They resort to professional photo editing as an effective marketing and advertising strategy. Here are five reasons why product image editing is essential to the success of e-commerce sites:
E-Commerce Sites Need High-Quality Images
Failing to display images in superior quality will severely hurt the performance of online businesses. Photo editing helps in that aspect by making a photo vibrant and appropriate for e-commerce sites. High-quality e-commerce photos boost a potential customer’s confidence and trust.
“Failing to display images in superior quality will severely hurt the performance of online businesses”
Changing or removing of backgrounds, adding shadows, adding or removing objects, color correction, and balance, and exposure adjustment are a few of the techniques used in achieving a “perfect” image.
Potential Customers Want to See What They’re Buying
The photo is the first thing that a potential buyer looks at when shopping online. As a matter of fact, photos may be the most influential element in e-commerce sites. A finely edited image gives potential customers an understanding of the products and provides them with a great experience.
“Photos may be the most influential element in e-commerce sites”
While product descriptions and pricing details are important, it is always more reassuring to take a good look at the product. Unable to touch, try and feel it, a site visitor relies on images in deciding whether to make a purchase or not.
Site Visitors Ignore Tasteless Images
Raw photographs can sometimes appear dull and dark and cannot be published right away. Virtually, every product photo needs corrections, touch-ups, and enhancements to stand out from the competition.
“A poor image in a website may send the wrong message”
A poor image in an e-commerce store may send the wrong message to a potential buyer, no matter how useful and good-looking it is in real life. This will make a site visitor not click on the product image, which can possibly result in sale deprivation.
Poor Images Create a Bad Impression
A website with a lot of mediocre images lowers the impression of a web store and its branding. Unimpressive e-commerce photos are results of poor marketing strategies, which lead to the decrease in customers’ trust and eventually, the decline of an online business.
“Mediocre images lowers the impression of a web store”
Competing sites that contain visually attractive photos will gain more visits from potential customers and will become more popular than sites with gloomy pictures. Professional photo editing helps enhance the reputation and ranking of an e-commerce site substantially.
Excellent Photos Increase Sales
The main goal of e-commerce sites is to sell more products to increase their profit. Delightful e-commerce photos captivate a site visitor’s attention and can lead to substantial increase in daily sales.
“With the help of product photo editing, site visits may convert to instant sales”
It is smarter to invest money on photo editing and enhancement for a chance to expand business revenue than to let a product go unnoticed and have thousands of items remain unsold in the warehouse. With the help of product photo editing, site visits may convert to instant sales.
Investing in outstanding product imagery has a positive effect on any online venture. From elevating an amateur image to a professional photo and boosting a product’s marketability to improving a website’s branding and ranking, photo editing has validated to be a powerful tool in the world of e-commerce.